Ivanka Trump’s Line Secretly Relabeled as Adrienne Vittadini


Susan Scafidi was quoted in The Grio about fashion brands relabeling themselves and the effect is has on consumer behavior.

Susan Scafidi, professor of fashion law at Fordham Law School and founder of the Fashion Law Institute noted that even if the relabeling is legal, there are still questions about the ethics of the switch.

“Of course, the fact that a clothing retailer can legally relabel with certain restrictions doesn’t mean that it should, especially if label-conscious consumers are likely to be outraged by the switch,” Scafidi said. “Fashion may be trending toward modesty, but when it comes to labels, customers are demanding more transparency than ever.”


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