Alumnus Drew Cohen ’93 has been appointed as the new Chief Executive Officer of Music Theatre International (MTI).
Cameron Mackintosh and Freddie Gershon announced today that they have appointed Drew Cohen as the new Chief Executive Officer of Music Theatre International (MTI). He will also continue as the Company’s President, as he has done for many years, having overseen its daily business and its recent expansion into Europe (MTI Europe, based in London) and Australia/New Zealand (MTI Australasia, based in Melbourne). Over the past two years, those offices and MTI Asia have energized licensing activity in the European, Asian (including the Pacific Rim) and Australasian territories, bolstering theatrical licensing in the markets that MTI had pioneered over the prior two decades. Cohen will direct domestic and international strategy for the company, continuing to develop business opportunities and strategic alliances in the U.S. and internationally.
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“It is a great pleasure to work at MTI with Freddie, the visionary who transformed this industry and expanded the reach of Musical Theatre to tens of thousands of elementary and middle schools around the world, and with Cameron, whose insights and expertise have been essential to our overall strategy at MTI.” Cohen stated. “I look forward to continuing our day-to-day collaboration and working closely with my colleagues at MTI, who are truly the best in our field. Our bias toward action continues to drive innovation and generate excitement as we work to maximize new opportunities in this digital world while always providing the high level personal attention that our authors have come to expect from MTI. MTI is dedicated not just to responding to changes in the business landscape, but to initiating those changes as the leader in our industry.” He added, “I am most appreciative of the confidence that Freddie and Cameron have shown in me. It is hard to adequately express the sense of privilege I feel in being able to represent the authors and musicals in MTI’s catalogue and the encouragement we all feel in doing what we do to deliver these musicals to the broadest possible audience and afford authors the freedom to create new shows. That MTI was co-founded by Frank Loesser, one of my lifelong heroes, has been the icing on the cake.”