Susan Scafidi was quoted in a Business Of Fashion article about how to avoid lawsuits while naming your business.
Susan Scafidi, founder and director of the Fashion Law Institute at Fordham University’s School of Law, said these disputes are common — so much so that she always urges young designers not to name their businesses after themselves.
“Designers with common names in particular often have to engage in protracted legal disputes with companies who already own the same or similar names,” she said.