Gina Reif Ilardi ’05, the co-chair of DLA Piper’s National Advertising team, was named to the New York Law Journal’s inaugural list of New York Trailblazers.
The editors recognized Reif Ilardi for her representation of such notable clients as Chrysler and its promotion of the installation of Apple’s Carplay app in all of their vehicles, and also her work with Chance the Rapper, the Backstreet Boys and their music publishers for a Super Bowl ad for PepsiCo’s Doritos brand.
Reif Ilardi concentrates her practice on sports marketing, entertainment marketing, e-commerce and branded entertainment, preparing endorsement agreements and sponsorship agreements, implementing commercial co-venture campaigns, preparing and negotiating joint promotion alliances, and analyzing and licensing copyright, trademark, publicity and other intellectual property rights. She counsels motion picture and television studios, major brands, prominent website operators, cable, broadcast and out-of-home networks and advertising and marketing agencies.