Fordham Law Professor Atinuke Adediran is quoted in a Fortune article discussing the recent implosions of socially conscious branding.
Presidential candidates declare war on “woke” corporations, and wealthy donors quietly funnel money into lawsuits and organized online campaigns against businesses and civil institutions alike.
“There isn’t anything anyone can do to fend off these attacks, particularly regarding litigation,” says Atinuke Adediran, an associate professor at Fordham University School of Law who studies race, law, and corporate diversity efforts. “You can be doing nothing and still get sued.”
None of this is easy to navigate. And the financial effects are real: Target lost $9.25 billion in market value from May through mid-September, Fortune calculates, and AB InBev lost $16.36 billion since the boycott over the Mulvaney video began.
