As the Federal Trade Commission prepares to launch a broad study on the burgeoning practice of charging different people different prices for the same thing based on their individual circumstances, Fordham Law Professor Zephyr Teachout was quoted in a POLITICO article, saying this “surveillance pricing” practice and price-gouging are, indeed, related.
“Surveillance pricing and price-gouging are related,” said Zephyr Teachout, a Fordham Law School professor who also worked on consumer pricing issues at the New York Attorney General’s office.
“It’s a really substantial revolution in pricing with all sorts of implications,” Teachout said. It’s not just a matter of fairness, she said: the more prices vary from person to person, the harder it is for consumers to manage money. “A family trying to budget for a month? It would be impossible. That obscurity really matters.”
Read “Biden regulators set to look into unequal online pricing scheme” in POLITICO.
