Susan Scafidi, founder and director of Fordham Law’s Fashion Law Institute, spoke to Women’s Wear Daily about how the fashion industry could be affected by a TikTok ban.
Susan Scafidi, academic director of the Fashion Law Institute at Fordham University, said, “The loss of TikTok, even on a temporary basis, would upend the influencer economy in the U.S. and eliminate a key marketing channel for many fashion brands, especially those with Millennial and younger audiences. Social media adapts quickly, and much of the activity on TikTok could migrate to other platforms, but business as usual in the form of product promotion would be at least briefly chaotic.“
Read “What Could a TikTok Ban Mean for Fashion?” on Women’s Wear Daily.
