Elisa D’Amico ’06 was featured in an article for Law.com’s Daily Business Review, highlighting her career achievements that blend her skills in marketing and technology with her passion for law.
K&L Gates partner Elisa D’Amico loves marketing. She is fascinated by visual arts and the creativity of a successful guerrilla marketing campaign. If not for the recession that hit right before she graduated from Cornell University as a marketing major, she would have taken a job at a marketing firm and would never have gone to law school.
Instead, she’s found a way to leverage her knack for promotion throughout her law career as she climbed from a night-school law student to a Big Law partner.
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D’Amico’s dive into the intersection of the internet and law, which would later develop into her practice, came when she began representing a company that was the target of an attorney general investigation. D’Amico took a particular interest in her client’s affiliate marketing subsidiary and the implications it carried both in internet law and marketing.
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Today, D’Amico primarily works with business and nonprofits to craft public relations and legal strategies to respond to digital crises that pose a threat to a company’s online brand, such as impostor accounts and astroturfing campaigns. The practice marries the roles of business adviser and legal counsel — a hybrid function D’Amico said clients are increasingly asking for.
“Clients want somebody that speaks their language and really comprehends them and becomes a real confidant,” D’Amico said. “Rather than some lawyer on the other side of the phone.”
