Professor and Fashion Law Institute Director Susan Scafidi shares her insight on the business practices of Shein, a Chinese fast-fashion company, in an article by The Wall Street Journal.
In just a few years, the Chinese apparel giant Shein has captured the market for bargain-seeking Gen-Z shoppers by offering huge varieties of cheap apparel every day. Along the way, it has picked up a long list of complaints of copyright theft from big brands and boutique designers.
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“Shein is one of several ultrafast fashion retailers that are the new ‘usual suspects’ in design piracy,” said Susan Scafidi, a professor at Fordham Law School and founder of the school’s Fashion Law Institute. The risk of lawsuits is a cost of doing business for such companies, she added.