It’s Not Just American Apparel: For Fashion Retailers, Sex Just Isn’t Selling These Days

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Fordham Law School Professor Susan Scafidi spoke with Forbes about fashion’s move away from sleaze this season.

“Even during a season when the hottest fashion trends include strategically placed cutouts and short shorts, consumers don’t want to associate style with sleaze,” Susan Scafidi, law professor and founder, executive director of the Fashion Law Institute at Fordham Law School, told Forbes.

“From the backlash against fashion photographer Terry Richardson to the decision to pull the Lady Gaga/R. Kelly video to American Apparel’s dismissal of Dov Charney, fashion influencers are responding to a new generation of young women speaking their minds via social media.  Today’s fashionista seeks to be admired and empowered, not objectified,” she said.

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