Professor Susan Scafidi talked to the New York Post about Gen Z shoppers who are opting for knockoff versions of name-brand products.
“The new part of what’s going on here is influencers and others arguing that this is socially acceptable,” Professor Susan Scafidi, Founder and Academic Director of the Fashion Law Institute at Fordham Law School, told The Post.
“It’s no longer just about buying a fake and hiding the fact to pretend it’s the real thing. It’s about bragging about having gotten a dupe, particularly a high-quality dupe.”
Read “Gen Z quits brands for cheaper #dupe knockoffs — from handbags to Oreos” in the New York Post.
